Accelerating the Market Adoption of Innovation

High tech and low-tech companies alike can develop innovations. The challenge is getting them adopted into the market place at an acceptable pace. Engineers don’t understand why customer can’t see the brilliance of their inventions. General managers can’t understand why the sales team can’t be more effective. Marketing needs more money for promotion.

In this one-day workshop you’ll learn the about empirical studies and the secrets they revealed, as well as extremely useful techniques and tools for affecting the rapid, cost-effective adoption of your innovation into the marketplace. Case studies have demonstrated orders of magnitude improvements when using these approaches.

Workshop Content

· Innovation diffusion theory and science

· Market segmentation

· Sockets

· The role of RPQL

· Understanding relative economic value propositions

· Selecting the best target segment for entry

· Utilizing the intra-market network

· The fallacy of branding investment

· Affordable marketing investment

· Focus vs “Getting our name out there”

· Selecting the right channel to market