Marketing and Sales Effectiveness Audit

Marketing & Sales Audits

Discovering opportunities to achieve better results from your current marketing and sales investments

A QMP marketing and sales effectiveness analysis is designed to identify those areas within a company’s marketing and sales function that have the best potential for creating significant upside.

Depending on client specifics, the areas evaluated might include:

· Clarity and soundness of the market strategy

· Cost-effectiveness of the tactical marketing plan (web, advertising, print material, trade show activities, marketing communications)

· Viability of the firm’s primary target markets / products

· Accuracy and “real” value of the sales pipeline

· Effectiveness of the channel-to-market strategy

· Quality of sales skills, process and training

· Pricing strategy

· Sales forecasting process

· Sales compensation plan effectiveness

· Sales portfolio management process

· Effectiveness of the sales tool kit

· Sales and marketing management process

An audit reveals where a company can get the highest return for its marketing and sales investment, as well as from deployment of its human and financial resources.

A typical assessment audit takes just several days and includes:

· Executive interviews to identify areas of special interest

· Internal and field research (optional) for data gathering

· Presentation of preliminary findings

· Supplemental data gathering (if required)

· Executive presentation of Summary Report and Recommendations

Call us at 503-318-2696, or click here to set up a free preliminary consultation. We’ll discuss your current channel situation and discover the economic value that a well executed Marketing & Sales audit might reveal.