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This half-day workshop provides non marketing and sales professionals and business owners with simple, enlightening and entertaining insights as to what really matters and what really works (and what doesn’t) in marketing and sales. Learn the secrets of quickly drilling to the heart of sales and marketing issues. This program delights financial and engineering professionals alike.
Workshop Content
· Myths about marketing and sales · How to assess the validity of what marketing and sales people say · How to examine the likelihood of a sales forecast · How “Getting your name out there” isn’t always the best idea · Understanding “Value Propositions” · Diagnosing stalled sales · The power of market focus · The 6 basic marketing strategies · Simplified sales management (qualification and portfolios)
Registration Fee: $395
Who should attend:
· Finance and accounting professionals · Engineering managers · Project managers · HR professionals
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“The best way to increase your marketing success almost always means spending and doing less” |
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Marketing & Sales for Non-Marketing & Sales Professionals
New Roundtable Format - Limited to 6 participants per session |
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Sound Strategy, Rapid Results, Lasting Impact™ |
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Click here to take a free marketing & sales capability self-assessment. Learn how your business rates compared to others. |
