QMP Institute Workshop Attendee Comments

In the past 10 years, a growing number of business professionals in the United States and Europe - from Chairman of the Board, CEO and COO level to individual territory sales people and product managers have participated in QMP training seminars, sales process optimization projects and strategy development work sessions.

Here are some of their comments …

“We achieved an astonishing 47% increase in sales and margin in the 2 years since deploying the QSP program. The process allowed me to arm my sales team with clear and concise methods for market assessment, customer discovery and opportunity qualification. It taught us to understand, communicate & deliver real value to our customers.” Regional Sales Manager

Other comments:

“… I learned and was inspired”

“… learned a great deal about how markets should be chosen for success”

“… (it) focused on the simple, yet critical pieces of the process”

“… Definitely a very good process I can apply to my business”

“… really drove home why marketing strategies are essential”

“… more than exceeded my expectations’

“… Excellent! Definitely tools to use immediately”

“… simple presentation of a potentially complex subject”

“….much more motivating and educational than I expected”

“ .. I believe that this will really improve our sales if we stick to it”

“.. This will really help us qualify our business and allow us to spend our time where we really have the best chance of closing the business.”

A final note about training....

It is common for managers to send individuals to seminars and training courses. Too often, however, the inspired, enlightened and enthusiastic individuals return to organizations whose attention is so focused on other immediate issues that they are unable to get anyone’s attention to positively impact the organization with what they have learned. The investment in individual training is diluted in the sea of organization pre-occupation and apathy. The training manual is often relegated to an impotent position on the shelf in some book case

It is only when organizations train and implement as a group that the full benefit of training is achieved - and that includes management. The most successful companies in improving the effectiveness of their marketing and sales organizations have trained and implemented QMP™ processes as a team—from senior management to field sales and product managers.

It is recommended, for maximum impact, that such marketing and sales process and cultural change initiatives be approached organizationally—not individually.