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QMP™ for High Technology Business |
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Sound Strategy, Rapid Results, Lasting Impact™ |
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Accelerating the Diffusion of Innovation into the market is a major strength of the QMP Process and tool kit In the world of high-tech, the best technology doesn't always win. Nor is success guaranteed by committing large amounts of money to expensive marketing promotional programs. The QMP strategy process and toolkit address the dual critical challenges of 1) accelerating the market adoption of an innovation in a profitable and cost-effective way and 2) rapidly establishing a defensible competitive position. The QMP process makes use of a specific body-of-knowledge on how innovation is adopted in the marketplace and the best market strategies to address all stages of the product life-cycle. Concepts include: · Using the diffusion curve · Understanding the impact of the intra-market network · The 4 D’s and 4 F’s of market strategy and the time to use them · The channel-to-market value proposition · Strategic alignment · Adoption accelerators · The relative time phasing of emphasis on the value proposition and relative differentiation QMP greatly simplifies market strategy for high-tech businesses, assuring your investment is placed where it can have the most profitable impact. |
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The QMP Group, Inc. 6441 SW Canyon Ct. Suite 103 Portland, OR 97221 |
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Phone: 503-318-2696 qmp@qmpassociates.com |
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“The QMP strategy framework allows us to quickly and effectively assess the attractiveness of new opportunities. The tool set reduces complex market factors to a few simple, easy-to-understand charts that not only develop the strategy, but also allow us to communicate it quickly to the organization. The process provides us a methodology for expanding the strategy into a set of consistent and coordinated actionable tasks. I was truly excited when I first became exposed to it four years ago and my use and enthusiasm hasn’t diminished one bit.” Chief Technology Officer, Medical Equipment Firm |
