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It has been shown that a 2% increase in selling price can have the same economic impact on a firm as a 25% in manufacturing productivity. This means that one person’s sound pricing decision can have the same positive results as 100 people in operations increasing their throughput by 25% in a year.
In this one-day workshop you will learn how to consider alternative approaches to pricing your products and services depending on market maturity and value. This means that you’ll learn how to drop through profits to the bottom line quickly.
Workshop Content
· Pricing fallacies · The 12 basic pricing schema · Penetration Pricing · Innovation Pricing · The Power of Customer-Centered Economic Value Propositions · Value Pricing · Dealing with Purchasing Manager motivators · Pricing on the Web · Channel-to-Market Value contribution analysis · Case studies: How to assess price increase opportunities
Registration Fee: $ 695
Who should attend: · Product Managers · Marketing Managers · Engineers · Entrepreneurs · Finance and Accounting professionals
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“Making it not about price....” |
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The B2B Pricing Strategies Workshop |
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Sound Strategy, Rapid Results, Lasting Impact™ |
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