New Business Development Services

New Business Development

… the starting point for sales breakthroughs and an invaluable testing ground for new business ideas

The QMP Marketing & Sales Engine model (shown below-right) illustrates how a well-functioning organization works.

Business Development is the critical link between Market Strategy and Sales in a quality marketing process. The Business Development step reduces risk and expense, while increasing the the speed and probability of success of new product launches. It permits testing of new strategic market initiatives without disrupting a company’s main sales operation.

Business Development comprises:

· Formulating and testing the value proposition with targeted accounts

· Developing the channel to market (distributors, sales reps, service and support)

· Validating a new products value-proposition and differentiation with customers

· Validating the economics of the offering — from the perspectives of both the customer and the company

· Testing the price point and recommending pricing adjustments

· Testing out the sales story, process and tool kit

· Feeding back critical information for rapid strategic adjustment

· Building early success, resulting in case studies, testimonials and documented successful results

New Business Development programs can be outsourced. The process QMP uses is shown below. Call QMP at 503-318-2696 or Email to qmp1@qmpassociates.com to discuss the benefits of a QMP-executed business development program

· Permits testing of new strategic market initiatives without distraction of the company’s main business operations

· Minimizes the time required to determine a market initiative’s real value

· Leverage - a single marketing manager can manage several outsourced business development initiatives simultaneously

· Market feedback is organized, summarized and clearly documented