QMP Strategy Formulation and Deployment

Text Box: Market Strategy: The first step on the path to success Strategy Formulation and Deployment is all about : Creating a more focused and cost-effective market strategy that generates profitable growth Adopting a high performance suite of marketing, business development, sales and performance management disciplines which creates an organizational culture with the ability to face and overcome ongoing market challenges The program usually comprises: An off-site facilitated executive market strategy workout A 13, 26 or 52-week deployment program

QMP Executive Team Workouts are designed to address the current market and competitive challenges facing your business. These facilitated workouts typically comprise an intense two-day dedicated, off-site effort with the firm’s cross-functional executive staff.

The objectives and outcomes of the workout are typically:

· The creation of a specific, near-term market strategy to accelerate profitable growth, and cash flow

· The planning of rapid-impact, yet cost-effective, business development program

· A disciplined sales and sales management process for executing the strategy

· The adoption of standard marketing and sales process for the firm

· Training of the executive team in the process, tools, disciplines and vocabulary for consistently creating and executing successful market strategies in the future

· Putting in place the performance management processes and metrics to assure effective execution of these initiatives

The QMP Value Assurance Program

After a firm makes the commitment to a QMP™ executive strategy workout, its next critical hurdle is seeing to the successful deployment of the plan. A QMP Value Assurance Program is designed to coach, advise and support the team through that deployment.

The Value Assurance program is available at three levels of support. Common to all levels are; work session to develop performance metrics, expectations and check points, individual and departmental work sessions to formulate deployment details, sales process coaching, sales account opportunity strategy work sessions, regular summary / status reports and strategy adjustments, as needed.