The CEO InsightPool Articles

Insightful articles, tips and tools from the QMP library

(click on the article title to download or print a copy)

On Market Strategy:

· Accelerating the Market Adoption of an Innovation

Got a new product that isn't getting the traction in the marketplace it deserves? Read this

· Five Due Diligence Factors for Assessing the Real Market Potential of an Acquisition Target

Considering buying or merging with another firm? Read this to see what’s under the hood.

· Shape Up Before the Next Recession Published in CEO Refresher, June 2007, Click on the title to read it here or at CEO Refresher

Written just before the recent downturn, these ideas are still applicable today as we claw our way out

· When Sales are Sparse and Profits Puny! Published in Chief Executive, July 2007 Read at Chief Executive on-line

The title says it all.. The journal says who could benefit from reading it.

· Feeding the Sales Pipeline When Times Get Tough

Now, more appropriate than ever!

On Sales:

· When It’s Done Right, It’s Not Selling At All

Get rid of your old ideas about what selling is. For owners and CEO’s. If your competitor gets this first, you’ll start to lose

On Performance Excellence:

· The Seven Laws of Performance Excellence Published in IndUS Business Journal, December 2007, Click on title to read or at IndUS Business Journal

Getting the most from your team is often a matter of the culture you instill. For CEOs, COOs, owners and GM’s

· Ten Common Barriers to the Progress of a Business Initiative (and what to do about them)

An easy-to-use checklist to help you and your team quickly get to the heart of a problem. Some clients have posted it on their meeting-room walls. One of Jerry’s most popular works.

On Job Growth and the Economy:

· Who’s Really Responsible for Assuring the Growth of Good New Jobs? Published in Industry Week: Leadership & Strategy - Viewpoint, July 2007 Click on title to read or at Industry Week on-line

We, the marketing and sales people of the world, can do much more than the government in creating new jobs. Read where the challenge really lies.

On General Management:

· Down and Out, A New Strategy for Success, Chief Executive Magazine

Where we focus our attention day-to-day is an excellent predictor of how our business will trend. Are you focused in the right direction?

For Consultants:

· The 8 Client Personality Types and How They Affect the Success and Longevity of a Client Engagement

By far. the most talked-about technique for improving your consulting practice. From the first time you meet with a prospective client, know who you’re talking to and what to expect. Read up, laugh (or smile if you’re inclined), but remember to take it to heart.