QMP Institute Attendee Comments

“We achieved an astonishing 47% increase in sales and margin in the 2 years since deploying the QSP program. The process allowed me to arm my sales team with clear and concise methods for market assessment, customer discovery and opportunity qualification. It taught us to understand, communicate & deliver real value to our customers.” Regional Sales Manager

“Incredible! ... an MBA in a day.”

“… I learned and was inspired”

“… learned a great deal about how markets should be chosen for success”

“… (it) focused on the simple, yet critical pieces of the process”

“… Definitely a very good process I can apply to my business”

“… really drove home why marketing strategies are essential”

“… more than exceeded my expectations’

“… Excellent! Definitely tools to use immediately”

“… simple presentation of a potentially complex subject”

“….much more motivating and educational than I expected”

“ .. I believe that this will really improve our sales if we stick to it”

“.. This will really help us qualify our business and allow us to spend our time where we really have the best chance of closing the business.”

A note to managers about training....

When organizations train and implement as a group the full benefit of training is achieved. That group includes management. The most successful companies in improving the effectiveness of their marketing and sales organizations have trained and implemented QMP™ processes as a team—from senior management to field sales and product managers.

It is recommended, for maximum impact, that such marketing and sales process and cultural change initiatives be approached organizationally—not individually.

“The single most educational day I've had since I earned my MBA over ten years ago."

Strategic Consultant

College Marketing Instructor

Graduate of Columbia University