QMP Market Strategy Workshop

Learn the process and techniques that achieved 55% a year growth for 6 years for one company, grew a customer base for a software company from 1 to 1000 customers in 3 years and took a business that was about to be shut down from near collapse to winning orders of more than $1M from hospitals while raising prices. Learn how to get the most from your limited marketing budget

The one-day QMP Market Strategy Workshop provides a field-proven suite of tools and techniques for achieving rapid growth through market focus and targeted business development initiatives.

Workshop Content

· The 6 types of successful strategies

· 12 criteria for picking attractive target markets

· Accelerating the market adoption of innovation

· Leveraging the network (viral marketing, social media)

· RPQL and its role in strategic success

· Pricing and the economic value strategies

· Channel-to-market strategies

· Strategic alignment

· eStrategy development

· Strategy deployment (testing new strategies)

· The Seven Laws of Performance Excellence

· Launching new Business Development Initiatives

· Market intelligence feedback

Registration Fee: $ 995

Who should attend:

· Product Managers

· Marketing Managers

· Sales Managers

· Engineers and Entrepreneurs

· General managers, CEOs, Owners

The QMP™ Market Strategy Workshop

Here’s what attendees say …

“(It was) the single most educational day I've had since I earned my MBA over ten years ago."

Strategy Consultant

College Marketing Instructor

Graduate of Columbia University

“... Excellent! Definitely tools to use immediately”

“... Definitely a very good process I can apply to my business”

“The QMP strategy framework allows us to quickly and effectively assess the attractiveness of new opportunities. The tool set reduces complex market factors to a few simple, easy-to-understand charts that not only develop the strategy, but also allow us to communicate it quickly to the organization. The process provides us a methodology for expanding the strategy into a set of consistent and coordinated actionable tasks. I was truly excited when I first became exposed to it four years ago and my use and enthusiasm hasn’t diminished one bit.”

CTO, Medical Equipment Firm

“QMP uses models and tools that make quick work of mind-twisting strategic challenges. The approach is no-nonsense and quickly gets to the real issues. It’s a facilitated process, and I have to say, I have never worked with an individual who can help think through strategic issues as efficiently and effectively as Jerry Vieira.”

Exec VP