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Did you realize that a 2% increase in selling price can have the same economic impact on a firm as a 25% improvement in manufacturing productivity. This means that one sound pricing decision can have the same positive results as many as 100 people in operations increasing their productivity by 25%.
Pricing is never static. Good pricing strategy is crucial at every stage of a product’s life cycle to assure optimized profitability.
QMP advises clients how to optimize pricing for all circumstances - new products, older products and those which are continually under assault from foreign competition. We have a track record of finding ways of increasing prices under competitive pressures and finding strategies for gaining share at higher prices.
QMPs pricing strategy techniques and strategies are delivered through specific consultations and our workshop described below.
QMP Pricing Strategy Workshop
In this one-day workshop you will learn how to consider alternative approaches to pricing your products and services depending on market maturity and value. This means that you’ll learn how to drop through profits to the bottom line quickly.
Workshop Content
· Pricing fallacies · The 12 basic pricing schema · Penetration Pricing · Innovation Pricing · The Power of Customer-Centered Economic Value Propositions · Value Pricing · Dealing with Purchasing Manager motivators · Pricing on the Web · Channel-to-Market Value contribution analysis · Case studies: How to assess price increase opportunities
Registration Fee: $ 695
Who should attend: · Product Managers · Marketing Managers · Engineers · Entrepreneurs · Finance and Accounting professionals |
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Pricing Strategy
Do you know whether or not you are leaving profits on the table with your pricing strategy? |
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Sound Strategy, Rapid Results, Lasting Impact™ |
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