QMP_for_Renewable_Energy

Life is hectic for renewable energy start-ups these days.

Selling is a challenge - subject to the vagaries of energy prices, public policy, a growing number of aggressive competitors and a decline in the construction-based economy. It’s a difficult environment in which to stop long enough to develop a sound, lasting and effective market strategy—a strategy to outlast the inevitable shakeout—whether that shakeout occur two or ten years from now.

The formulation and deployment of a sound market strategy now, will allow you to survive the shakeout, avoid price wars and the minimize the need to dilute ownership by searching for more funding. In addition, the earlier you deploy market strategy, sales, performance management and process disciplines, the easier it will be to grow and manage the business when it is much larger by avoiding the institutionalization of bad habits.

If you are a small renewable energy firm and recognize the need to stop for a moment, take a breath and consider your longer term strategy, call us at 503-318-2696 to arrange a free preliminary consultation.

QMP for Renewable Energy

The renewable energy industry, like all innovation-based industries, will grow rapidly, garner significant investment and then consolidate. Owners and managers must know how to formulate a sound strategy for rapidly gaining defensible market share, avoiding shareholder dilution and surviving the inevitable shakeout.

Free Article:

“Accelerating the Adoption of an Innovation”