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QMP for Start-Ups |
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Sound Strategy, Rapid Results, Lasting Impact™ |
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Startup Challenges:
A startup has limited cash. Spending this limited investment funding on “big-blast” marketing, promotional or “branding” initiatives to “get your name out there”, has been proven over-and-over again ineffective and a waste of money. The result is often the need for further, ownership-diluting investment.
What is really needed is a limited number of high-value, profitable customer engagements that validate the core value proposition of your offering, prove its competitive differentiated strength in the marketplace and build a satisfied customer reference base.
The QMP process focuses your market strategy, thereby assuring that your limited marketing expenditures find those few high-value, profitable customer transactions that will enable and fund future growth.
Talk to QMP about how to accomplish your initial growth goals, establish your position in the marketplace, increase your market value and still have funding for development. |
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Click the compass for different approaches for adopting the QMP Process |
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“The QMP process gets a company quickly focused on the best markets, shows you ways to get the most mileage from your marketing expenditures and provides a set of sales disciplines that cleans the dead wood out of the sales pipeline and moves the good accounts rapidly to closure.” Lon Leneve, COO, Compli, Inc. |
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The QMP Group, Inc. 6441 SW Canyon Ct. Suite 103 Portland, OR 97221 |
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Phone: 503-297-7671 qmp@qmpassociates.com |
