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The Challenges of a Startup
A startup inevitably is cash-constrained. Spending the limited investment funding available on “big-blast” marketing, promotional or “branding” initiatives to “get your name out there”, has been proven over-and-over again ineffective in building revenues. The result is often the need for further, ownership-diluting investment.
What is really needed is a limited number of high-value, profitable customer engagements that validate the core value proposition of your offering, prove its competitive differentiated strength and builds a satisfied customer reference base. The a highly-focused, cost-effective market-network program expands business quickly.
The QMP process focuses your market strategy, assuring that your limited marketing expenditures find highly-leveraged, profitable customer transactions that will provide early success, solid cash flow and enable future growth. |
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“This strategy workout is just the thing we needed to get us to the next level.” Rey Sosa, CEO Pentagon EMS |
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The QMP™ Process For Start-Ups |
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“The QMP process gets a company quickly focused on the best markets, shows you ways to get the most mileage from your marketing expenditures and provides a set of sales disciplines that cleans the dead wood out of the sales pipeline and moves the good accounts rapidly to closure.” Lon Leneve, COO, Compli, Inc.
“QMP has as one of its corporate guiding principles, ‘Dedicated to client success’. I can state, first hand, that phrase is more than simply words to QMP I am continually impressed with their willingness to engage, answer questions, be proactive and go the extra mile, well beyond contracted engagements, to help a small company succeed.” Chuck Van Meter, CEO, Interactive Northwest Inc. |
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Sound Strategy, Rapid Results, Lasting Impact™ |
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