Software Marketing Strategy

QMP™ for Software Firms

Getting traction and adoption in the marketplace is almost always the challenge facing software companies. QMP’s strategic specialty is accelerating the adoption of innovation.

The profit margins and continuous improvement opportunities for software products and services creates a naturally innovative and entrepreneurial environment for software firms. Getting traction and adoption in the marketplace is almost always the challenge facing software companies

The QMP process has a specific emphasis on how the adoption of an innovation can be rapidly accelerated in the marketplace.

Rounded Rectangle: Client Comment: “The QMP process gets a company quickly focused on the best markets, shows you ways to get the most mileage from your marketing expenditures and provides a set of sales disciplines that cleans the dead wood out of the sales pipeline and moves the good accounts rapidly to closure.” Lon Leneve, COO, Compli, Inc.

Case Study:

A struggling management software startup broke through the barrier of stalled sales based on a QMP target market assessment, strategic re-focus and business development approach. The number of customers in their new targeted market grew from one to 1000+ in a couple of years.