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QMP Associates FAQ (cont’d) |
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Sound Strategy, Rapid Results, Lasting Impact™ |
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What are the differences between a QMP Institute Workshop and an Executive Workout?
Workshops are usually one-day, open-enrollment standard programs open to the general public. They comprise either a QMP market strategy process or a QSP sales process. While there are elements of both sales and marketing principles in each program the emphasis is different. QMP market strategy workshops emphasize strategy and business development, while QSP workshops emphasize sales skills and sales process improvement. Workshops are regularly scheduled through The QMP Institute and other regional executive education venues.
Workouts are typically client-specific and involve the executive management team of a division or company. They not only train the team in the QMP market strategy creation and QSP sales processes, but also address and develop answers to the specific market strategy and sales challenges faced by the firm. Workouts are customized to the company situation and the specific challenges to be addressed. They are typically two-days in length.
How long does it take before a company realizes the impact of a QMP™ strategy or sales initiative?
Anywhere from 3 to 12 months. The timing and magnitude of the impact o a QMP initiative depends on several factors: 1) a company’s receptivity and commitment to deployment, 2) management willingness to set expectations, establish accountability and measure progress, and 3) the magnitude and gravity of the initial market issue.
Can we know about the extent of the challenge and likely prognosis going into an engagement?
Yes, in two ways. First, through the initial free consultation a sketch of the circumstance and steps-to-improvement can be prepared. However, in order to achieve a more accurate assessment and prescription, the company may elect to engage QMP through a Preliminary Marketing and Sales Effectiveness Audit and Analysis project.
What is the outcome / deliverable of an Audit and Analysis project?
The outcome depends largely on the nature of the marketing and sales issue being addressed but, in general, the outcome is a diagnostic report of root cause and a plan of attack. The report will likely comprise a strategic analysis of the fundamental demand in the company’s primary target market, the relative competitive situation and the ability and effectiveness of the company’s internal marketing and sales processes in competing in those markets.
How much does an Audit and Analysis cost and how long will it take?
That depends very much on the size of business, the extent of the marketing and sales issues facing it, and the availability of people and information that required to get enough data to complete the task. |
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The QMP Group, Inc. 6441 SW Canyon Ct. Suite 103 Portland, OR 97221 |
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Phone: 503-297-7671 qmp@qmpassociates.com |
