The QMP Group: Market Strategy

We’ll say it outright: Most of our clients ask us to immediately help them with sales. It’s not that most companies can’t improve their sales disciplines, they certainly can. But, in our experience the vast majority of time, the root cause of stalled, or sluggish, sales is not the sales team. The problem lies with the organization’s market strategy and focus.

New breakout strategies and options are quickly identified using QMP. The approach combines the experience, expertise and customer-technical-market knowledge of the people in your organization with the QMP Market Strategy development tools and process. Throughout the process, your team not only participates and contributes, but also learns the concepts and tools for unassisted strategy formulation in the future

The process includes:

· Assessing and leveraging your most valuable, in-place assets

· Assessing and focusing on the best target markets

· Formulating industry strategies based on market maturity and competitive realities

· Assessing differentiation alternatives

· Leveraging the target market intra-market network

· Aligning limited resources

· Planning the strategy execution launch